Facebook Advertising

Facebook Advertising New Promotional Ads Format

Facebook ads has introduced promotional ads test to help make it easier for people to discover, manage and apply digital promotions to their purchases. This FB ads format gives people a more tailored discovery and consideration experience for products and services they may be interested in, and help businesses find more qualified customers.



On May 18, 2023, Meta Facebook has started testing this new advertising format. It is called “Promotional Ads“ format. The main inspiration for this FB ads format release is a very interesting insight. ‘85% of shoppers actively seek out promotions and offers before making a purchase’. Hence, Meta Facebook has started to test this new ad format called promotional ads, to help people find the best brand deals, and help businesses complete a sale and achieve their business revenue goals.


Facebook Promotional ads can help people find opportunities to save on products and offers from brands they love. This ad format has just introduced in the United States, United Kingdom, Canada and India. This would be available to select advertisers and marketers in these countries. Brands, advertisers and marketers will be able to better engage people through various features that make it easier to find, apply, and manage deals that are relevant to them such as seasonal sales, first-time purchase discounts and holiday promotions.


This promotional ads work as follows. When people see an ad on Facebook and Instagram with a special promotion on these social media, they will be able to click through to claim the offer, which will automatically apply the discount code. If they don’t complete the purchase immediately, they will receive a reminder notification before the deal ends. See the screenshots below to get an idea how the facebook promotional ads will work in real.


As Meta learns more in the coming months, it will consider testing additional features to offer more ways consumers can save.



A general conversion Facebook ad promotion can be seen in the first illustration. The social media caption mentions about the 15% discount coupon code. This is a promotion ad from the brand “Wind & Wool”.


The second screenshot shows the screen when a person (audience) sees the Facebook promotion ad and clicks on the Shop Now button. The person is taken to the destination website window of the product page which opens within the Facebook app. A small dialogue box can be seen at the bottom of the screen with “15% off will be applied at the checkout” written on the black strip. It means the promotion code / discount has been already redeemed. The customer need not to apply the promotion discount code himself.


The last illustration shows the situation when the visitor did not actually make any purchase yet. But his/her promotion discount coupon is still active. This is the advantage of the new Facebook advertising promotional ads format. When the discount coupon is going to get expire, Facebook gives the customer the reminder notification about the promotion coupon code. This gives the customer another chance to buy the product and take advantage of the promotion, before the deal ends.


Businesses must make quick decision and start crafting offers to test this new Facebook advertising promotional ads format. This is because your brand will have the advantage to give your audience and customers new and latest brand experience over social media. The promotional ads will bring better ROAS, because people will take the desired action and make purchases frequently, as they are going to get amused by the new brand experience of promotional ads. The reason is this is the super latest new feature available in few countries and even to select advertisers.


So, businesses must take the advantage and make more sales. If you want help with this new facebook promotional ads, you can contact us. Frozen Funnels Advertising Agency now also help in Shopify store creation and setup.